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 8th ANNUAL LATIN GRAMMYS

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PostSubject: 8th ANNUAL LATIN GRAMMYS   Thu Nov 01, 2007 9:59 am


The Latin Recording Academy today announced its corporate sponsors for the upcoming 8th Annual Latin GRAMMY Awards at the Mandalay Bay Event Center in Las Vegas on Thursday, Nov. 8, 2007. This will mark the first time Las Vegas will host the Latin GRAMMYs, which wilbe broadcast live on the Univision Network from 8-11 p.m. (ET/PT).


Major corporate sponsors include Heineken USA, Clinique, Wal-Mart, Verizon, Verizon Wireless, WaMu, Univision Online, Univision Radio, Allstate Insurance Company, Delta Air Lines, McDonalds, and Wrigleys. These sponsors help support programs surrounding the biggest night in Latin music, including the festive Latin GRAMMY Street Parties, the prestigious 2007 Latin Recording Academy Person of the Year tribute honoring Juan Luis Guerra and the Latin GRAMMY After Party — presented by Heineken. We are grateful and proud to be aligned with such a stellar roster of partner brands, which support many different aspects of the events surrounding the 8th Latin GRAMMYs, said Gabriel Abaroa, President of The Latin Recording Academy. With their generous and creative support, we look forward to making this Latin GRAMMY season another huge success.


Heineken has partnered with The Latin Recording Academy since the inception of the Latin GRAMMY Awards, and for the eighth consecutive year they are the official beer and malt beverage sponsor. Heineken supports the Green Carpet Arrivals, the 2007 Latin Recording Academy Person of the Year tribute to Juan Luis Guerra and will serve as presenting sponsor of the Latin GRAMMY After Party. In conjunction with their sponsorship, Heineken has launched a promotion seeking the next generation of Reggaetón, Regional Mexican, Tropical and Rock en Español stars, through its national Heineken Estrella competition. Winners will perform live in front of Latin music industry executives in Las Vegas and attend the Awards show. Additionally, the Heineken Green Ribbon initiative will support Latin music again this year with Latin GRAMMY nominee Aleks Syntek as the Heineken Green Ribbon Ambassador and the National Association of Latino Arts and Culture (NALAC) Fund For The Arts as this years beneficiary.


A consistent sponsor of the Latin GRAMMYs, Clinique has introduced this years new Irresistible in Rojo Latin GRAMMY Look promotion. As the official cosmetic of the Latin GRAMMY Awards, Clinique will provide different lipsticks in Angel Red to all Latin GRAMMY guests walking the Green Carpet. The Irresistible in Rojo Latin GRAMMY Look will be the star during special events at select Clinique counters throughout the United States and Clinique Consultants will teach women how to get the look on their own. For more information, visit and click on Stores + Events.


As the exclusive retail sponsor of the Latin GRAMMY Awards for the second consecutive year, Wal-Mart offers customers the hottest music at unbeatable prices from leading Latino performers. The latest music from Latin GRAMMY-nominated artists can be found in Wal-Mart stores across the nation and at This year, Wal-Mart will have a welcome bleacher at the 8th Annual Latin GRAMMY Awards Arrivals, giving fans a unique view of the celebrity limo drop-offs. Wal-Marts sponsorship of this fan bleacher section gives its customers and Latin music lovers unparalleled opportunities to cheer and catch a glimpse of their favorite Latin music stars at this years telecast.


Returning for a fourth year, Verizon and Verizon Wireless will offer exclusive wireless V CAST video coverage of the Latin GRAMMY Pre- and Post-Shows, including interviews with nominees.


Washington Mutual (WaMu) returns for the second year as a sponsor of the Latin GRAMMY Street Parties, Latin GRAMMY Awards and for the first time sponsoring the WaMu Latin GRAMMY in the Schools events in five markets. WaMu partnered with The Latin Recording Academy and many labels, publishers and performers to bring Latin music and artists to local high schools, sharing the importance of music education to students across the United States and a general overview of the different genres of Latin music.


Along with the live telecast, Univision Radio will broadcast Latin GRAMMY programming, promotions, news and events throughout the United States, including exclusive interviews from rehearsals backstage at the Latin GRAMMYs. Univision Online hosts the official Web site of the Latin GRAMMY Awards (Univision.com, Uniclave: Latin GRAMMY) with editorial coverage of the festivities.


Allstate returns for the second year, bringing Allstate agents to the Latin GRAMMY Awards to make sure artists are in Good Hands. Allstate will provide golf carts to help transport presenters and performers of the 8th Latin GRAMMYs from Arrivals to backstage at the Mandalay Bay Events Center.


Delta Air Lines repeats its involvement with the Latin GRAMMY Awards by providing Latin Recording Academy members and GRAMMY nominees convenient flights from all major cities in the United States and Latin America to Las Vegas. Delta is launching a radio promotion with Amor 93.1 FM in New York and La Nueva 101.9 FM in Los Angeles where one lucky listener from each city will win two round-trip tickets to attend the 8th Annual Latin GRAMMY Awards.


McDonalds brings alive its Latin GRAMMY sponsorship through the Museo de la Música McDonalds (McDonalds Music Museum) — a museum on wheels showcasing memorabilia from a variety of artists in the Latin music industry — the Latin GRAMMY Street Parties and the McDonalds 8th Annual Latin GRAMMY Awards Sweepstakes, which gives 10 grand prize winners a trip for two to attend this years telecast live from Las Vegas on Nov. 8.


In its first year of Latin GRAMMY sponsorship, Wrigleys Eclipse gum is offering one lucky person the chance of a lifetime — the opportunity to walk down the Green Carpet with legendary performer José Luis Rodriguez, El Puma, star of Eclipses Spanish-language advertising campaign. Behind-the-scenes footage of the winners adventures with El Puma in Las Vegas will air during the Latin GRAMMY Awards telecast.


For more information on all of the sponsors, please log on to: and


About The Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit
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